Our story
Bringing the best of science to fashion
Interesting things happen at intersections when things collide and ideas blossom. Fashionology is a fusion of Fashion + Psychology. Hence the creation of our brand Fashionology a mash up of the two words. Through using the power of science and psychological understanding our aim is to build greater awareness about how the power of fashion can influence people, identities, trends and tackle challenges within fashion in its widest sense. We are about doing good - creating waves of change that will leave a legacy for the future.and enhancing the way we do things.
In the beginning
A year of research and escape from the day to day , studying at the London College of fashion, on the first ever MSc in 2016 opened the mind to the possibilities of what could happen if we could just bring these insights to the world - looking at fashion, in its widest sense, to the world via a psychological lens. The impact of patient wear on patients, how those with long term conditions use clothing, what clothing means for shaping and maintaining identities, what does clothing mean to us as humans, why do people follow trends, how can psychology help the second most polluting industry in the world to become more sustainable? It took several years of procrastination to finally launch it to the world but here it is.
What fashion psychology covers
So much - the possibilities are endless.
For individuals:
For the fashion industry:
For fashion workers: It's about exploring why we wear what we wear, ohow the fashion industry can think about it's sustainability, Clothing is like our second skin so it undoubtedly has an impact on who we are and who we want to become. It's personal but it's universal and it is so very interesting.