Where psychology and fashion collide
A psychology informed fashion insight studio; shaping a better fashion ecosystem
Where psychology and fashion collide
A psychology informed fashion insight studio; shaping a better fashion ecosystem
A psychology informed fashion insight studio; shaping a better fashion ecosystem
A psychology informed fashion insight studio; shaping a better fashion ecosystem

Fashionology explores the relationship between psychology and fashion. I work with fashion organisations, educators and innovators to understand
the human behaviours shaping the industry and to translate those insights into better design, communication and culture.sustainable and positive fashion choices.
Passionate about applying psychological insights to provide a deeper understanding of the fashion ecosystem to help support its deepest challenges and unlock its opportunities.
Having studied an MSc in Applied Psychology in Fashion in 2017 at the London College of Fashion followed by an MSc in Occupational Psychology, and working towards becoming a Chartered Psychologist with the British Psychological Society. For the past 7 years, we have researched, explored and gathered insights around the biggest challenges facing the fashion industry so we can support through understanding human behaviour.
At Fashionology, we are at the forefront of science developments applied to fashion, bringing you the latest in style and design. Our insights help you stay ahead in the ever-evolving fashion landscape and strive for a more sustainable and inclusive fashion ecosystem.
We believe in a future where fashion is not only stylish but also sustainable, inclusive and changing the game. Fashionology is committed to supporting eco-friendly practices, inclusivity and belonging.
We believe in a future where fashion is not only stylish but also sustainable, inclusive and changing the game. Fashionology is committed to supporting eco-friendly practises, inclusivity and belonging.

Helping organisations apply psychological insight to decision making and
innovation.

Translating science into accessible insights that can support your fashion organisation.

Fashion and psychology are constantly evolving our live lab is our test bed of applied research

Talks and panels on fashion psychology, behaviour and the future of the fashion
ecosystem.

Interactive sessions exploring behaviour, belonging and responsible fashion
systems.
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